ACLU - WE THE PEOPLE
AN EMERGENCE PROJECT // ART DIRECTION :: DESIGN
Emergence Creative + the American Civil Liberties Union (ALCU)
Launched a thought-provoking campaign today, April 3rd 2017, to remind the public of their First Amendment rights, as well as reassure immigrants that they too are protected by the U.S. Constitution. Conceived as a reaction to President Trump’s attempted Muslim ban, the campaign features the First Amendment in Arabic, Spanish and English.
///aclu.org///
“When Emergence approached us with this idea, I knew we had to do it,” said Stacy Sullivan, associate director of strategic communications at the ACLU. “So much of the work we do at the ACLU revolves around the First Amendment. It grants freedom of speech, freedom of the press, freedom to peaceably protest, as well as the right to practice your religion without being discriminated against for doing so. Seeing it translated into other languages, at a time when President Trump’s rhetoric has been so hostile to immigrants, really struck a chord with us.”
The campaign was displayed on busstops in Washington DC, Times Square in NYC and as a mural in LA
MEDIA
Over 588,000 total media impressions and 150k social media engagements.