PACKAGE DESIGN :: BRAND IDENTITY
INNOVATION TEAMS IN BASEL, LONDON, PARIS, NEW YORK AND HAMBURG
Cooperating with innovation teams in Basel, London, Paris and New York to design new product lines for dental health, personal and home care. Updating existing brands as well as creating new product lines. Till date I've worked with Colgate Smile for Good, Colgate Total, Colgate Max White, Colgate MaxFresh, Colgate Invigorate, Elmex, Meridol, Palmolive, Ajax, Sanex, Tahiti, Paic, Soupline, Fabuloso and Unicura.
Developing a high-end brand for innovative packaging.
Colgate SMILE FOR GOOD
Concept, brand and package development for the new eco brand Colgate Smile for Good. Creating a concept where transparency and simplicity are key.
Concept, brand and package development for the new eco brand Ajax Ploof, refillable home care products.