ALLIANCE FoR SAFETY AND JUSTICE
AN EMERGENCE PROJECT // CAMPAIGN :: HASHTAG
Alliance for Safety and Justice wanted to highlight the many barriers and restrictions that people living with felony convictions face upon release from prison, of which most Americans are unaware. The number of people convicted of a crime classified as a felony offense has skyrocketed over the past four decades: There are more than 20 million people (1 in 12 adults) in the U.S. with a current or prior felony conviction, about four times more than in 1980. These individuals face hundreds of restrictions on employment, professional licensing, voting, housing, benefits, and more. Too often, these barriers prevent them from earning a decent living, supporting their families, and becoming productive members of the community. Rather than relying solely on facts and statistics, we sought to tell a human story that would inspire empathy from the audience.
Rebrand in 2022
Initial campaign in 2018